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Wickedly Innocent ecommerce

31st January 2006

Wickedly Innocent specialise in exclusive ranges of contemporary and unique wedding stationer.

Wickedly Innocent already had an existing website when they approached elaborations. But they'd discovered that 82% of the visitors to their website left after viewing their home page. With a high volume of traffic coming to their website, it was clear they were losing potential customers. The company knew they lacked a clear brand and with a website that was hard to navigate, they decided to revamp, giving Wickedly Innocent a new fresh 'n' funky look.

As well as an exciting and user-friendly website design, they wanted the ability to manage their own content and wedding stationery products so they didn't have to rely on someone else to make the changes they required.

In April 2005, Wickedly Innocent approached elaborations to provide a new brand, website design and content managed system to increase profit and make them stand out from the crowd.