Featured Solutions

Pokémon UK

7th February 2007

After three issues at the time of writing, all signs are that the project has been very successful. The "Forward to a Colleague" option, which allows newsletter recipients to share the newsletter within their organisations, was a great suggestion by our team, and has resulted in the initial 300-name long distribution list swelling to almost 500 names in just three issues. The clients have reported a lot of anecdotal positive feedback, and we would like to think that some of the uplift in interest in the Pokémon brand that they are currently experiencing is in someway resultant of our efforts.

Such a result is hard to quantify and prove, but the main result that we are thrilled to announce is that after the initial 3-issue trial period, Pokémon UK have decided to continue with the project and to continue working with Elaborations Ltd. Retailers, licensees and media partners across Europe, the Middle East and Africa can expect to see many more lavishly designed newsletters in the future!